I BELIEVE
Everyone should have access to the most accurate information about growing their apparel brand.
THE SCARY FACTS:
According to Statistic Brain, 80% of Apparel Brands fail within just two years.
If you keep adding products to your apparel line without a strategy, a plan and a rational, financial reason to do so, your business will not succeed.
THE TRUTH ABOUT THE APPAREL INDUSTRY
The apparel industry is notorious for its "silos." Brands rarely share information with each other, let alone with newcomers into the industry.
So how do we break down their walls and share the secrets that could be so helpful to YOU?
Sharing information and over-communicating with my teams has always been my way of working. As someone who always wants all information at my own fingertips, it's been a mission of mine to find ways to teach my clients and community what I know from my twenty year career in corporate apparel offices.
The information in The Business of Apparel Online Course is the culmination of the most important processes and tasks that I've learned on the job. And now it's yours!
This isn't just about making more money. It's about growing sustainably, improving your employees' lives and helping you build the company of your dreams.
THE BUSINESS OF APPAREL ONLINE COURSE
This course outlines the most important and effective processes I've not just learned throughout my twenty-year corporate apparel career, but also mastered in implementation.
It is built for brand leaders and industry professionals who are serious about growing.
Growing careers, growing brands, growing revenue, growing profits and growing sustainably.
I remember sitting alone at my desk as a young industry associate, so frustrated to be on the outside of the important meetings being held...
Information is power. I've always believed that.
I understand what it's like to be searching for the right information, only to get so close but have no way of truly acquiring it.
Stop feeling like an outsider in the industry that you've dedicated your career (and your life!) to mastering. Get in the game with the right information FINALLY at your fingertips!
PUT ME IN THE GAME!
WHAT YOU'LL LEARN
YOUR BRAND'S STANDARDS
In our first modules, I walk you through the most important elements of any business: defining or refining the details of your target customer, nominating the kind of brand you want to be and setting standards for naming and manufacturing terms.
PROFESSIONAL LINE PLANNING
I share my exact spreadsheet templates with pre-populated formulas with you in these modules. These are the very spreadsheets I used in my corporate product management roles and are the key to everything. I'll walk you through how to use them in detail as well.
EXECUTIVE PROCESSES
Learning how and when to forecast your apparel line to your manufacturers is one of the most complicated processes we can take on in our business. I'll help you understand this and roll it into my favorite topic: timelines and calendars for on-time launching every time!
AS IF THE INSIDER SECRETS ISN'T ENOUGH...
OFFICE HOURS
Gain access to Rachel Erickson directly in weekly Office Hours meetings. For an hour each week, Rachel will be there to answer your questions and give additional advice as you go through the course. 3 Months for FREE with the purchase of the online course.
TEMPLATES
My Line Sheet Template starts out with the basics, but then we add columns, rows and formulas to calculate weighted margins, run SKU Rationalization processes and assess different revenue plans against targets, forecasts and purchases.
BONUS VIDEO DEMO
While our video tutorials will give you the information you need to fill out our intricate line planning template spreadsheet, there's nothing better than having someone show you a step-by-step demonstration to simplify the process. Rachel offers exactly that!
SUPPLEMENTAL PDFS
Each Module comes with its own Supplemental PDF Downloads for you to follow along and complete the tasks. From a detailed Target Customer questionnaire to Industry Diagrams and Email Drafts for you to customize, you will walk away with all of it.
THE BUSINESS OF APPAREL
THE SECRETS BEHIND BILLION-DOLLAR APPAREL BRANDS
A deep dive into the detailed processes, discussions, topics and tasks that are required to grow an apparel business year over year.
Stop listening to advice that encourages you to spend more money, overproduce more goods and burn out your team. There is a better way!
Learn on your own time how to turn your brand into a high performer in our competitive industry.
GIVE ME THE SECRETSSO WHAT ARE YOU WAITING FOR?
How much longer are you going to tolerate NOT knowing the right way to build and grow your apparel business?
How much money are you leaving on the table each and every day by building more product that you might not need?
How many more loans are you going to apply for instead of making your own profits propel your company forward?
The cost of inaction is more costly to the life of your business than you know.
And the price our planet is paying for us to continue overproducing apparel is too high.
Stop the cycle of overproduction in the apparel industry by learning how to truly evaluate the product line you have before adding any more inventory to your books, your bottom line or to your warehouse.
PURCHASE THE BUSINESS OF APPAREL COURSE
